the fish
The choice of the name Mudskipper for our business was inspired by some of the characteristics of the family of fish known as mudskippers which thrive in a number of tropical and sub-tropical regions of the world.
 |  |  |
| Can walk and swim |  | |
| Able to see and work both above and below the surface | | |
| Thrives in different environments | | |
| Thinks ‘beyond the pond’ | | |
| Evidence of successful evolutionary adaptation | | |
| Devises and delivers communication strategies for pharmaceutical companies | Unknown | |
| Eats flies and other insects | | Infrequently |
| Good to eat | | Hmmm... |
| Uglier than its competitors | | You just can’t have it all |
Mudskippers are air-breathing amphibious fish which belong to the genus Periophthalmus.
According to Jeffrey Graham (1977)
they are capable of making purposeful terrestrial sojourns and can even be found climbing small trees in search of food. It struck us immediately that in terms of positioning, mudskippers have significant advantages over their less adaptable or adventurous competitors.
Mudskipper is able to adapt rapidly to developing environments and we frequently make purposeful excursions
into diverse areas to provide novel or
tailored services to our clients.
As a leading neurosurgeon pointed out, mudskippers are able to see what’s happening both above and below the surface. Again, quite a valuable asset
for a medico-marketing business.
 the fish |
the cocktail |
positioning |