The fish
The choice of the name Mudskipper for our business was
inspired by some of the characteristics of the family of fish known
as mudskippers which thrive in a number of tropical
and sub-tropical regions of the world.
Mudskippers are air-breathing amphibious fish which belong
to the genus Periophthalmus.
According to Jeffrey Graham (1977) they are capable of
making purposeful terrestrial sojourns and can even be found
climbing small trees in search of food. It struck us
immediately that in terms of positioning, mudskippers have
significant advantages over their less adaptable or
adventurous competitors.
Mudskipper is able to adapt rapidly to developing
environments and we frequently make purposeful excursions into
diverse areas to provide novel or tailored services to
our clients.
As a leading neurosurgeon pointed out, mudskippers are
able to see what's happening both above and below the surface.
Again, quite a valuable asset for a medico-marketing
business.
